Thrilled to announce our Series A funding of $38M

Part 1 of 13

Thrilled to announce our Series A funding of $38M 🍻

@ElevCap @singh_sequoia @neerajarora @_SambhavJain_ @fampayindia

A thread on our learnings from the smartest & the youngest customers in FinTech 🧵

link.fampay.in/SeriesA

Part 2 of 13

Before we share our learnings, a big shoutout to the Fam and our investors who have been with us at all times in our journey. No company can hope for a better group of people. To all our users, friends, and critics – THANK YOU. We wouldn't have reached this point without you🤝

Part 3 of 13

GenZ is highly social - With over 2M+ registered users, we saw an astounding growth through word of mouth. Our insight was that teens love to flaunt and share what they find Instagrammable. They started organically posting numerous “unboxing” videos, creating great hype 🔥

Part 4 of 13

More than banking-FamPay became not just a banking app, but a lifestyle upgrade for teens as they start feeling like an adult. FamCard is the first card a teen ever holds and they remember it as their first bicycle or phone. It's their first step at being responsible with money🙌

Part 5 of 13

Unexpected insights - We saw teens were spending on e-commerce, food, mobile recharges, and gaming. But interestingly, parents were sending money to the kids to pay household utility bills like electricity, groceries, and even school fees through their FamPay App and FamCards 😎

Part 6 of 13

Inspired by the Snapchat behavior of kids where they send photos to their friends every day to maintain a streak, we have a gamified savings challenge on the app called "Save the Streak". Teens have to come to the app, save every day to keep the streak alive, iykwim 😉

Part 7 of 13

Every day exactly at midnight, our app sessions rise as we see thousands of teens come on the app just to save, and keep their streak going. It is a super engaging and gamified way of helping them build a savings habit. There are teens with more than 240 days of savings streak⏳

Part 8 of 13

Memes and Insta - Insta has turned out to be a great channel for us to build the brand, community and user love we have. We grew from 5k to 35k organically in just 6 months. They love us back with the wittiest memes and comments. You'll be hooked 😅

Part 9 of 13

The aware generation- The social aspect doesn't just limit itself to social networking but transcends to social causes. Teens have contributed generously in all forms to COVID relief, plantation drives, self-defense classes, and so many more noble causes through the FamPay app🎗

Part 10 of 13

Infinite tap - We are getting younger kids on our platform every day. The age at which teens get their first phone is decreasing every year and COVID has only accelerated that. Every year millions of teens will get their first smartphones & we want FamPay to be their go-to brand

Part 11 of 13

These were just a few learnings we had from the magical experience in the past 2 years. Want to learn more about our journey? We'll be sharing our story and learnings on Sunday, 9 PM with @ajuniorvc

@aviralbhat

Part 12 of 13

With the latest funds, we plan to fuel this growth further, launch new products and invest in building the best team which we call "Fam" 🧡

We are hiring for leadership and junior roles across functions. Become a part of our mission now, apply at

Part 13 of 13

Back to work.